Baskin Robbins
Super Soft Serve Slingshot
Slingshot your favorite flavor
Super Soft Serve Slingshot promotion, a new creative campaign for Baskin-Robbins designed to build awareness of the brand’s soft serve offering. The centerpiece of the promotion is a two-minute video featuring four men mix-in toppings being tossed into a giant cup of “soft serve” via a giant slingshot. Production of the Super Soft Serve Slingshot video included the use of a 65-foot ramp, a high-power winch and stunt coordinators to launch four men costumed as mix-in toppings—Oreo, Reese’s Peanut Butter Cup, chocolate chip cookie dough and sprinkles—into a giant cup of faux Baskin-Robbins soft serve in the middle of a lake.