GREGGS
Gregory & Gregory
Secret chef
To launch Gregg’s new Summer menu we surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. We worked to create the stand, hired skilled actors and a clever camera crew who interviewed the live taste test.
Over 4 million views and 100+ high value media articles helped drive a 137% sales uplift in featured products.
