Drunk Tank

Helping clean the streets of Ascot

Working with Paddy Power we launched the ‘The Drunk Tank’ ahead of Royal Ascot in a bid to avoid a rumble at Britain’s most prestigious race meeting. ‘The Drunk Tank' is a service to cart drunks off the streets of Ascot in wheelbarrows, before transferring them into the tank. The custom-built unit features a hydraulic tail lift for ease of loading. We created a promotional video for the satirical idea to raise awareness and bringing light to an obvious issue with the event. We then activated the service at Ascot giving attendee’s a fun photo experience before entering the event.