Samsung
S20 Launch
Surprise performance with Lewis Capaldi
Worked with Samsung to host a surprise performance with Brit Award winner Lewis Capaldi in Central London. With 3 weeks to activate, I found the venue, stage designed the space and hired crew for the event. To support the phone launch, we hosted a full livestream of the concert exclusively using the Samsung S20 Ultras. In addition we created 3 TV commercials during the 30 minute performance which aired 3 days later during the Brit Awards broadcast working with 24 hour editing suites.