Greggs
Valentines Day
Disrupting Valentines Day
During Valentines Day, it’s hard to find reservations and deal with expensive set courses. To disrupt this, we helped Greggs open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.
Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.
We sold out on open table in 2 hours and even had a proposal. Over 11.9 Million video views and 350 pieces of coverage landing everywhere from ITV to the Sun.
