Live chainsaw art exhibit

To bring the essence of Buffalo Trace’s Kentucky Bourbon style to London, we flew leading US chainsaw carving artist Griffon Ramsey  (“a rock star with a chainsaw” Vice Magazine) – to London for a 4-day exhibition to create a 6ft buffalo sculpture, in front of live crowds in Shoreditch. Fans were invited to watch Griffon carve her masterpiece, before the final sculpture was unveiled to the public alongside a Buffalo Trace tasting bar. A 2-metre red wood chainsaw sculpture took over 30 hours to create using gas and electric-powered chainsaws in front of live crowds. Working with all health and safety measures to ensure all staff and Griffon were safe.

The results lead to hundreds of Londoners got their first taste of Buffalo Trace and a live brand experience they will never forget. A media reach of over 6.8 million, including features in Metro Online, Daily Star and Daily Express (both double page spreads).