Samsung QLED
No More Blank Screens
Turning off TV screens across the world
The UK is getting ready for TVs, digital displays and cinema screens across the country to switch off as Samsung rolls out an advertising campaign that interrupts scheduled ad breaks with several seconds of ‘TV blackout’.
The disruptive campaign is designed to trick viewers into thinking their TV has been ‘switched off’, thus highlighting the default status of the TV in the home while it is not in use. The darkness ends, with text emerging: “This is your TV screen… most of the time; a void full of nothing.” The adverts will go on to explain that Samsung QLED TVs boast an ‘Ambient Mode’, which allows TV sets to blend in with their surrounding interior design, or display imagery when not in use, meaning that consumers need never see the void again.
